Earth — Laura Vancil

In a partnership with The Climate Reality project, I got to give a congress-penguin a voice to try and get young people to vote in the 2018 midterm elections.

Co-Copywriter: Marie Strycharz

Associate Creative Directors: Angelo Maia & Ricardo Franco

Kristen Bell VO-ed a nice stock video for us, Al Gore endorsed Earth (internally referred to as the en-gorsement), and naturally we got some right-winged haters.

Tough times call for tough leaders. That’s why I, and the extremely talented @IMKristenBell, support @EarthForAmerica. Earth's policies on clean air, clean water, and green energy jobs protect our planet and everyone on it. https://t.co/7jNRdRYKGS #BeAVoter  #StandWithEarth pic.twitter.com/BT2e9rpmnO
— Al Gore (@algore) October 25, 2018

Totally normal Vice President Al Gore endorses a penguin for congress.

You read that correctly.

Al Gore endorsed a penguin.

The penguin even speaks at the end of the video.

This is your thought leader, libs. pic.twitter.com/K7ChNroxMf
— Benny (@bennyjohnson) October 9, 2018

Shepard Fairey’s studio designed her a legit poster.

Then she had to withdraw. Obviously.

It was fun. And a bunched of conservatives flipped out. Win win!